What I Did:

- Contacted my cast

- Looked at royalty free music to use (not a definite option)

- Brain storm commercial concepts

Why I Did It:

I’m considering making a commercial video for the fictitious shoe store in the short story “Walk a Mile” by Bob Stein. I really enjoyed the lightheartedness, adventure, and mystery throughout the piece and I want to find a song that not only conveys that sort of emotion, but I want it to compliment the concept of the commercial.

Additionally, I’ve been brain storming concepts for my commercial and after watching some shoe commercials on YouTube (for 2014), I decided to make the entire video from the perspective of one person. A lot of shoe commercials have more people modeling around the shoes, but considering it’s more convenient for me to have one cast member, the latter would be the better option, especially since this isn’t a popular brand name store. Plus, following around one person is more personalized and demonstrates a sense of individuality, which I believe the shoe store in Bob Stein’s story could seriously bank on. Individuality is very prominent in today’s fashion industry and thrift stores are popular as a result.